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Wednesday, 20 May 2021

Virtual Reality That’s Ready to Blow You Away

“Yeah, I’ve heard that one before” you might think, as your mind wanders back to the virtual reality promises of the 1990s. Gigantic headsets, sweaty pods and extortionate prices were the theme back then.

Fast forward to 2015, and today’s virtual reality headsets are coming to a living room near you. Lighter, and actually consumer friendly this time – everyone can have access to virtual reality now (well, almost). Oculus, a start up recently been acquired by Facebook, are coming out with a consumer version of its virtual reality headset this year, as are Windows and HTC.

Currently, the developer version of Oculus Rift is priced at $350. Samsung’s Gear VR costs $199. On the more affordable scale is the Zeiss VR One. It turns your smartphone into a virtual reality screen, with the added bonus of being compatible with a number of screen sizes – priced at $99. So for around a hundred dollars, you can immerse yourself in the world of virtual reality.

There future is here – so what is out there to try?

As seen in the infographic below, there’s wide range of experiences you can immerse yourself in to. Some available now, others happening very soon. From games, extreme sports to flying – there’s something out there for everyone.

But it’s not all entertainment. Virtual reality is being used in art and advertising: you can experience an awkward family dinner from the point of view from all guests with The Doghouse. Or you can try stepping inside a Vincent van Gogh painting.  And marketers have had a go at experimenting with virtual reality too: try taking a virtual trip into Patron’s Hacienda headquarters in Mexico. 

It’s still early days to say, but perhaps this time, virtual reality is here to stay. 


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